Apply Now!

Copywriter B2C at Kaspersky Middle East

--Powermax General Electrical Merchants Ltd--

Job Description

Role Overview:

We are seeking a skilled and experienced Copywriter to join our Consumer Marketing team. In this role, you will focus on crafting compelling product communications that highlight value, differentiate offerings, and drive engagement across global markets. Your work will play a key role in helping customers understand our products and their benefits, while ensuring consistency and effectiveness of messaging across multiple touchpoints. The materials you create will be used worldwide and translated into multiple languages, supporting both product marketing and broader customer communications.

Job Industry

Information And Communication Technology Services

Job Salary Currency

Job Salary Fixed

No

Key Deliverables

  • Develop clear, engaging, and impactful copy for global marketing campaigns, product launches, and promotional materials for Consumers;
  • Create and refine product value propositions that clearly communicate product benefits to diverse audiences;
  • Craft tailored content for each stage of the customer journey, from awareness to retention;
  • Collaborate with marketing and product teams to align messaging with global strategy while considering regional nuances;
  • Write content for digital ads, social media, emails, blogs, websites, and in-product messaging;
  • Adapt tone, style, and messaging to different target audiences while ensuring brand consistency;
  • Leverage AI tools to generate and refine content, enhancing quality, emotional depth, and alignment with strategic goals;
  • Proofread and edit content for clarity, accuracy, and adherence to brand guidelines;
  • Stay up to date with industry trends and consumer behavior to ensure content remains relevant across regions.

Essential Qualities

Essential Qualities
  • Fluent English speaker with excellent written and verbal communication skills.
  • At least 2 years of copywriting experience in B2C;
  • Proven experience as a copywriter, ideally in consumer marketing or customer experience;
  • Skilled in using AI tools to draft foundational content and refine it for uniqueness and emotional depth;
  • Strong portfolio showing success across various channels and audience segments;
  • Passion for creating customer-centric content that enhances experiences and drives engagement;
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment;
  • Strong attention to detail, organizational skills, and a proactive mindset.

Application Process


Apply Now!