Country Manager (Cryptocurrency/Remote) - Black Pen Recruitment

Our client is a leading global cryptocurrency exchange, committed to empowering individuals with seamless access to digital financial services. With a strong focus on innovation, security, and community engagement, they provide cutting-edge tools for trading, investing, and managing cryptocurrency portfolios. Our client is on a mission to accelerate the adoption of decentralized financial solutions worldwide.

As the Country Manager, you will be responsible for driving the companies market expansion and establishing the brand as a dominant player in your designated region. This is a strategic and high-impact role requiring a mix of entrepreneurial spirit, growth marketing expertise, and leadership skills. You will oversee all aspects of business growth, from building partnerships to executing localized campaigns and driving user acquisition, engagement, and retention.

Market Strategy & Execution

• Develop and execute a comprehensive growth strategy tailored to the local market.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Identify and prioritize growth opportunities to meet KPIs, including user acquisition, revenue growth, and brand visibility.

Business Development & Partnerships

• Establish and nurture strategic partnerships with key stakeholders, including local influencers, media outlets, and financial institutions.
• Build relationships with regulatory bodies and ensure compliance with local laws and regulations.
• Lead initiatives to onboard institutional investors, traders, and high-net-worth clients.

Marketing & Brand Building

• Lead localized marketing campaigns, including digital advertising, events, and content creation, to boost brand awareness and user engagement.
• Work closely with global marketing teams to align local campaigns with the companies overarching brand narrative.
• Collaborate with PR agencies and local media for effective communication and crisis management.

Team Leadership

• Build and manage a high-performing local team, including marketing, operations, and customer support professionals.
• Mentor and guide team members to achieve personal and organizational goals.
• Foster a culture of collaboration, innovation, and accountability.

Performance Analysis & Optimization

• Monitor KPIs, analyze performance metrics, and optimize strategies for growth.
• Prepare reports for senior management with actionable insights and recommendations.
• Stay updated on industry trends and adapt strategies to stay ahead of competitors.

Click here to apply