Digital Brand Manager at Seven Up Bottling Company
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Job Description
Seven-Up Bottling Company Limited is one of the largest manufacturing companies in Nigeria, producing and distributing some of the nation’s most- loved beverages in the country like; Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Ice Tea and Aquafina premium drinking water. SBC has recently entered into Home & Personal Care category with the 2SURE brand and launched its first product, a Hand & Surface Sanitizer. Seven Up boasts of nine bottling plants with state-of-the-art manufacturing facilities strategically located across various regions in the country.
Job Industry
Job Salary Currency
Job Salary Fixed
NoKey Deliverables
- Craft and implement a comprehensive digital marketing strategy that aligns with overall brand and business goals.
- Identify key target audiences and tailor digital campaigns to meet their needs and behaviours.
- Define KPIs and success metrics for digital initiatives.
- Plan, execute, and optimize end-to-end digital marketing campaigns, social media, email marketing, content marketing, and online advertising.
- Oversee the creation and execution of A/B tests to refine campaign strategies and optimize performance.
- Monitor and adjust campaigns in real-time to maximize ROI and meet marketing objectives.
- Develop and implement social media strategies to build brand awareness, engagement, and loyalty.
- Manage content calendars for social media platforms, ensuring a consistent and on-brand voice.
- Engage with online communities, respond to inquiries, and foster positive interactions with consumers.
- Collaborate with the content and creative teams to produce high-quality, engaging content for digital channels.
- Oversee the development of digital assets, including videos, graphics, blog posts, and email newsletters.
- Ensure all content aligns with brand messaging, tone, and values.
- Use analytics tools (e.g., Google Analytics, HubSpot, etc.) to track and report on campaign performance, website traffic, and conversion rates.
- Conduct regular analysis to identify trends, insights, and opportunities for optimization.
- Present findings to senior management with actionable recommendations.
- Manage the digital marketing budget, ensuring that all initiatives are cost-effective and deliver measurable results.
- Allocate resources efficiently across channels and campaigns to maximize impact.
- Track expenditures and provide regular updates on budget status to leadership.
Academic Experiences
Qualification | Industry |
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Bachelor'S Degree | Business Development, Sales, Marketing and Retail |
Essential Qualities
Essential Qualities |
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Application Process
Interested and qualified candidates should send their CV to: Careers@sevenup.org using the Job title as the subject of the mail.