Social Media Executive at Optimise Outsourcing Limited

OPTIMISE OUTSOURCING LTD is seeking a creative and strategic Social Media Executive with a strong emphasis on brand development and content creation. This role offers an exciting opportunity to not only manage our social presence but also grow and nurture an influencer network. As a Social Media Executive, you will be at the forefront of building and executing our brand's social media strategy. You will be responsible for creating engaging content, developing a distinct brand voice, and spearheading influencer collaborations to drive brand awareness and engagement.

Content Creation and Curation:  

• Develop and execute a comprehensive social media strategy that aligns with overall marketing objectives. 
• Plan and schedule content calendars, ensuring timely and relevant posts.
• Develop and curate high-quality, on-brand content for various social media platforms (including but not limited to Instagram, Facebook, LinkedIn Twitter, TikTok, etc.).
• Utilise creative tools and resources to enhance visual and written content.

Brand Voice and Messaging:  

• Define and maintain a consistent brand voice across all social channels.
• Craft compelling messaging that resonates with our target audience.
• Grow our User Generated content library and feed into wider channels.

Influencer Network Development:  

• Identify, reach out to, and nurture relationships with potential influencers and brand ambassadors.
• Collaborate with influencers to create authentic and impactful content that aligns with our brand.
• Create a strong relationship with influencers by working with them on promotional tactics and content creation, ensuring that our brand and their personal brand complement each other.

Community Engagement and Management:  

• Monitor and engage with our community, responding to comments, messages, and inquiries in a timely and personable manner.
• Work with customer services and sales to identify community needs and customer insights. Feed into the wider team to support in revenue growth through relevant campaigns.
• Identify opportunities for user-generated content and community-driven initiatives.

Analytics and Reporting:  

• Track and analyse key performance metrics to measure the effectiveness of social media efforts.
• Provide insights and recommendations for optimizing content and strategy.

Trend Monitoring and Innovation:  

• Stay up to date with social media trends, platform updates, and emerging technologies.
• Integrate innovative strategies to enhance our brand's digital presence.

If you believe that you fit the role and are up for the task, kindly use the link below to apply for the position by 16TH FEBRUARY 2025

https://app.testgorilla.com/s/7y07s5eu

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