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Social Media Manager/Content Manager at Optimise Outsourcing Limited

--Powermax General Electrical Merchants Ltd--

Job Description

OPTIMISE OUTSOURCING LTD is seeking an innovative and strategic Social Media Manager/Content Manager who excels in crafting compelling narratives and driving brand visibility. This role combines leadership in content strategy with the day-to-day management of social platforms. You will oversee content creation, manage a cohesive brand voice, and work collaboratively across departments to optimize audience engagement and achieve business objectives.

Job Industry

Media, Advertising And Branding

Job Salary Currency

Job Salary Fixed

No

Key Deliverables

Content Strategy and Creation:

  • Develop and implement a robust content strategy that aligns with overall brand goals.
  • Plan and manage content calendars for diverse platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube, etc.).
  • Create and oversee production of high-quality, engaging content, including text, images, and videos.
  • Collaborate with graphic designers, photographers, and videographers to ensure consistent and visually appealing outputs.

Brand Development and Messaging:

  • Define and maintain a unified brand voice and aesthetic across all content and platforms.
  • Craft engaging copy that resonates with diverse audiences and supports marketing initiatives.
  • Drive storytelling efforts to humanize the brand and connect with audiences on a deeper level.

Community Management and Engagement:

  • Foster active engagement with the audience by responding to comments, messages, and inquiries promptly.
  • Identify opportunities for user-generated content and encourage community participation.
  • Monitor social sentiment and feedback to inform content strategies.

Analytics and Optimization:

  • Use analytics tools to measure the performance of social media campaigns and content.
  • Provide detailed reports with actionable insights to optimize future strategies.
  • Continuously test new ideas and iterate based on data-driven results.

Trend Awareness and Innovation:

  • Stay informed of the latest trends, technologies, and platform updates in social media and digital marketing.
  • Introduce innovative content formats and campaign strategies to maintain a competitive edge.

Collaboration and Leadership:

  • Work closely with marketing, sales, and customer service teams to align content with broader business objectives.
  • Manage and mentor junior team members or content creators as needed.

Essential Qualities

Essential Qualities
  • 3+ years of experience in social media management or content marketing.
  • Proven track record of developing and executing successful social media strategies.
  • Expertise in social media analytics platforms (e.g., Google Analytics)
  • Exceptional storytelling, copywriting, and editing skills.
  • Strong project management and organizational abilities.
  • Experience with influencer marketing and collaborations is a plus.

Application Process

If you believe that you fit the role and are up for the task, kindly use the link below to apply for the position by 16TH FEBRUARY 2025

https://app.testgorilla.com/s/f8zady1r

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Close Date

16/02/2025

Apply Now!